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Social bookmarks are changes the way people think about information and how we must market to them. And what is deemed important is now driven by consumers - a fundamental shift on how information was prioritized in the past, the news, as more individuals join these social networks. Social Bookmarking has become a phenomenon in the last couple of years.

He went ahead and sent an email out to 4 of his friends who then forwarded that email to dozens more - and so the story goes, once you communicated that to your friend. Or perhaps an online video you watched that had you rolling around in laughter, provide information about a given topic of interest, that story could be newsworthy. Imagine telling your friend about a recent story you just heard.

This type of marketing has grown in importance and has been accelerated with the advent of social bookmarks, with the help of the Internet. Word of mouth is one of the most powerful forms of marketing.

Social bookmarking sites are like a multi-level marketer's dream! It receives a higher priority on social bookmarking sites and continues to grow in importance, as more and more individuals identify the same content. Online content that they deem worthy of sharing, with just the click of a mouse, popular bookmarking sites allow users to identify.

These sites are continuing to garner more supporters and changing the way consumers share information they deem valuable, taken collectively. And Del.icio.us (1.3M monthly visitors) illustrate just how big social bookmarking has become, other popular sites like Technorati (1.4M monthly visitors). The most popular social bookmarking site is Digg.com which has an Alexa ranking of 98 and boasts more than 8 million monthly visitors.

With the help of social bookmarks there is now an easier way to encourage and promote the sharing of your information, today. Word of mouth has always been an effective means of marketing but has been difficult to initiate and manage. This creates an opportunity for improving the effectiveness of our marketing practices, from a marketing perspective.

There are a few guidelines to consider, when considering the merits of social bookmarking. This has created an opportunity for users to interact with content and start the viral marketing effect all online marketers seek. I added a footer on my blog to encourage users to "share" information they deem valuable, recently.

It needs to provide value in order to be shared, or just plain novel, funny, unique, whether that content is helpful to someone seeking guidance. You need to provide content that's worth sharing. Social bookmarking doesn't happen on its own. Your content needs to provide value or be unique. 1.

Make sure your customers and prospects don't need to work all that hard in order to share your information. Are the bookmarks easy to identify? Have you placed the appropriate social bookmark icons on your webpage in a place that's closely aligned with the content you wish to share? Make bookmarking easy. 2.

"Share this" or "Bookmark us" are a great way to get the wheels of social media moving, common phrases like. Ask for support, don't just paste some social bookmarking icons on your website. Encourage communication. 3.

. Utilizing social bookmarking as a preferred marketing medium can help improve awareness of your products and develop a preference for your brand. Ask them to share your information and create valuable content that encourages viral marketing. And customers, prospect, by leveraging your website's visitors, more quickly, reach more people. If you're not leveraging social bookmarking tools then you're word-of-mouth campaigns aren't being optimized.